Aug 04, 26
Class 8 Demand Is Picking Up—And the Used Truck Market Is Following
This article is based on reporting originally published by Fleet Equipment Magazine and The Trucker.
If there’s one thing the trucking industry has shown this year, it’s that confidence doesn’t return all at once. It builds gradually. One report points to stronger freight, another shows improving rates, and then another suggests fleets are beginning to invest again. That's exactly what the latest ACT Research data is showing. Both the new and used truck markets delivered encouraging numbers in June, offering another sign that the industry continues moving in a healthier direction.
One of the biggest headlines came from the new truck market. According to ACT Research, North American Class 8 orders reached more than 31,000 units in June, more than tripling compared to the same month last year and significantly outperforming normal seasonal expectations. Analysts point to stronger freight conditions, improving carrier profitability, replacement demand, and preparations for upcoming EPA regulations as some of the factors driving fleets to place new equipment orders.
At the same time, the used truck market continued to gain momentum. ACT Research reported that same-dealer retail sales increased 11% during June, while the average retail selling price climbed another 5%. That's an important combination because it shows buyers aren't just shopping around, they're actually purchasing equipment, even as prices continue to rise. When demand remains strong enough to support both higher sales volumes and higher prices, it's usually a sign that buyers see long-term value in the market.
What's interesting is how these two stories complement each other. Stronger Class 8 orders suggest many fleets are preparing for the future, while healthy used truck sales show that owner-operators, smaller fleets, and budget-conscious buyers continue finding opportunities in the secondary market. Not everyone is in the market for a brand-new truck, but that doesn't mean demand slows down. In many cases, a well-maintained used truck remains the smartest investment, especially for businesses looking to grow without taking on the cost of new equipment.
Of course, one month doesn't define an entire market. Freight conditions can still vary by region, equipment type, and customer demand. But when new truck orders increase, used truck sales improve, and pricing remains healthy at the same time, it paints a picture of an industry that's gradually rebuilding confidence after a challenging stretch.
The latest ACT Research reports suggest that both buyers and fleets are becoming more optimistic about what's ahead. Whether that means ordering new equipment or investing in quality used trucks, one thing is becoming increasingly clear: companies don't make these kinds of investments unless they believe there's work to support them.
The real question now is—
if market conditions continue improving, do you think more carriers will invest in new trucks, or will used equipment remain the smarter choice?
