Our People

John founded TruckTractorTrailer.com to introduce a new approach in the online marketplace for transportation assets, products and services. By challenging the underlying economics of existing online and brick n' mortar auction businesses and unbundling the embedded costs that drive up transaction price, TTT has created an entirely new business model that works better for both sellers and buyers. As CEO, John drives the company's strategic direction, development and execution of product and solutions including TTTExchange, TTTPower and TTTCommunity. With a 25-year track record of building businesses, John is a preeminent expert in high growth strategies, turn-around and start-up situations, especially adept at executing and monetizing innovative solutions to maximize enterprise value. As a private equity investor with deep board management experience, John has driven mission critical assignments with private and publicly held companies ranging from pre-revenue to $20B.

Prior to TTT, John was CEO of MissionOne, a boutique C-Suite and Board advisory practice he founded in 2013 and remains active in a mentorship capacity. From 2010 to 2013, John was Chief Commercial Officer of First Student (First Group America). Prior to First Group, he served in various executive roles at ARAMARK, Republic Services and Noble Biomaterials. After serving in the USMC, John earned a B.A. and an M.B.A. in Finance from the University of Phoenix and completed numerous executive development programs including those facilitated by ARAMARK, Harvard Business School, Penn State and Cornell University.

Christopher Lorefice (Chris) has been appointed Chief Business Officer at TruckTractorTrailer.com, bringing over 20 years of experience in leadership roles across operations, supply chain management, and M&A integration within high-growth organizations and Fortune 500 companies. Most recently, he served as Vice President of Supply Chain & Procurement at ImageFIRST, where he spearheaded the strategic management of nearly $100 million in purchasing volume, achieving over $4 million in savings through supplier consolidation and global sourcing initiatives. Prior to ImageFIRST, Chris held several leadership positions at Aramark Uniform Services, overseeing large-scale integration and transformation efforts, including pivotal roles in a $1 billion merger and a $50 million capital investment program. At TruckTractorTrailer.com, he will lead the development and execution of strategic business initiatives to drive growth and position the company for long-term success and a successful exit.

Allan leads the Sales and Sales Operation team to provide digital transformation and adoption of the TTT enterprise solution on the supply side, while providing a frictionless and seamless experience on the buy side. He brings 15+ years in providing cross-functional leadership driving digital transformation. Allan has built and scaled sales teams for both corporate and start-up environments and has led successful sales organizations and expansion & acquisition for hyper growth US + European tech companies. He is an expert in Digital, AdTech, MarTech, SaaS, Emerging Technologies, Digital Transformation. Allan received a BS Biology + BS Public Health, Stony Brook University.

Heather is the Platform Manager for the TTTExchange, familiarizing buyers and sellers with the full potential of the platform. She oversees user experience to provide best in class customer service and satisfaction. Heather is an accomplished, results driven leader with a passion for people and service and brings 15+ years of experience from leadership roles in facilities maintenance, luxury retail and the call and service center environments. She studied Business, Sports Management and Psychology at Cornerstone University.

As Chief Marketing Officer, Chris works to recruit and retain satisfied customers through marketing and user experience and work closely with sales and operations to meet their goals. He also heads up TTT Power, a partnership between TruckTractorTrailer.com and his agency Y Associates. Chris founded Y Associates after more than 20 years in the media business, the latter part in corporate roles focused on digital endeavors.

As Chief Marketing Officer, Juliet leads the Marketing strategy, planning, and execution. She works closely with the Sales team to drive revenue through a myriad of integrated digital tactics. Juliet is responsible for brand positioning and strategy, the buyer journey, promotion of the TTT site, and filling the sales funnel with buyers. With over 25 years of domestic and international marketing experience, she is a seasoned marketer building and leading teams with a breadth of project experience that includes SEO, SEM, web, digital advertising, as well as traditional research, analysis, product development and promotions in heavy industrial, trucking and automotive environments. Juliet has worked for a Global 100 (Hyundai Motor), a Fortune 200 (ARAMARK), and built her own marketing agency, MMA, Inc. She earned her B.S. in Finance and Spanish from the Pennsylvania State University where she was a Division I Tennis Letterwoman, and earned her MBA from Thunderbird Global School of Management. Juliet is bilingual in Spanish, fluent in Italian, and an active volunteer in her community.

As Head of JOBS and Offshore Sales Support at TruckTractorTrailer, Michelle utilizes her extensive experience and commitment to excellence in business development, recruiting, and technology. With a Bachelor’s degree in Computer Science from Kennesaw State University, she possesses a strong understanding of the trucking, logistics, and transportation sectors.

As founder and CEO of BUOY Staffing, an offshoring company focused on outsourcing sales consultants, Michelle has effectively optimized U.S.-based operations by connecting businesses with skilled talent. At TruckTractorTrailer, she drives sales for the JOBS platform, fosters strategic relationships with C-suite executives in fleets and carriers, and conducts market research to develop innovative solutions tailored to client needs. Michelle's entrepreneurial spirit, technical expertise, and industry knowledge make her a vital asset to TTT and her clients, facilitating rapid, sustainable, and profitable growth.

Jay brings 40 years of automotive and dealership experience to his investor/advisor role with TruckTractorTrailer.com and GreenIslandEV.com. Jay was a Quality Control Inspector for Ford Motor Company, Green Island, NY has developed and managed fixed operations for the Chevrolet Corporation and is currently the General Sales Manager for global leader BG Products aftermarket solutions.

He is skilled in OEM dealer operations, sales, sales processes, automotive and automotive aftermarket and customer service excellence.

Jay is an acclaimed expert in the New York corridor on gas, diesel and new engine technology direct injection and has conducted classes to municipal fleets, colleges and universities, police departments, FBI and dealerships.

Jay is a native New Yorker, attended Hudson Valley Community College and served in the United States Army and reserves.

As interim Chief Experience Officer, Greg brings a deep understanding of different industry segments, how they operate, what they need to succeed, and how TTT can best be leveraged to create more value for stakeholders. Greg is a leading trucking industry executive with over 30 years of experience creating and executing strategic programs and processes to benefit the industry. A longstanding senior ranking member of the American Trucking Association, Greg’s extensive knowledge working with fleets has enabled him to create channel disruption on several fronts by offering non-traditional services, products and solutions to a very traditional and rigid market, changing the way the channel is viewed by both customers and competitors. Greg earned his bachelors from Malone University and holds an MBA, with honors, from Ashland University.

With a degree in Psychology and a minor in Advertising, Nicole is a key contributor to the marketing team, where she supports creative strategies and collaborative initiatives. She manages the JOBS recruitment platform and works on innovative projects like STTTREAM, a podcast aimed to connect our business with the trucking community. As someone new to the trucking industry, Nicole brings a fresh perspective and combines her analytical and creative skills to strengthen communication and enhance the impact of the marketing team initiatives. Her background in human resources and advertising allows her to offer a well-rounded approach to every challenge she tackles.

Oscar Castro serves as a Customer Success Representative at TruckTractorTrailer.com, where he is dedicated to fostering strong client relationships and ensuring customers achieve success through tailored support and seamless solutions. With a passion for delivering outstanding service, Oscar plays a vital role in guiding clients through the platform, addressing their unique needs, and contributing to their growth and satisfaction.

Oscar brings a robust educational foundation to his role, holding a Bachelor’s degree in International Business and a diploma in Controller. His academic background has equipped him with a deep understanding of global commerce, financial management, and strategic problem-solving—skills he applies daily to help clients navigate the complexities of the trucking and logistics industry.

Throughout his career, Oscar has developed exceptional interpersonal and communication skills, along with a knack for problem resolution and a customer-first mindset. He prides himself on being a trusted resource for clients, providing innovative solutions and ensuring their goals are met.

Outside of work, Oscar enjoys spending quality time with his family and has a deep love for animals. His personal interests reflect his caring and compassionate nature, traits that also resonate in his professional interactions.

With his dedication to excellence and commitment to customer success, Oscar is an integral part of the TruckTractorTrailer.com team.

Daniela Prado brings over 10 years of experience in customer service, business administration, and social media management. She holds a degree in Business Administration and Strategic Marketing, giving her a strong foundation in understanding market needs and building meaningful customer connections. Her career spans multiple industries, including oil and gas, telecommunications, food, and banking, where she has successfully enhanced administrative operations and client communication strategies. Daniela’s diverse background has equipped her with the ability to adapt to different environments and deliver impactful solutions.

At TruckTractorTrailer.com, Daniela serves as a Community Manager and a key member of the TTT Contact Center. Her expertise in customer engagement and strategic marketing helps her foster relationships within the trucking community while ensuring excellent support. With a proven track record of driving results and building trust, Daniela plays an essential role in strengthening the company’s commitment to exceptional service.

Kevin Robinson brings 30 years of experience in the trucking industry, making him a trusted expert in meeting the needs of truck dealerships, first time buyers, owner operators, and fleet owners. Throughout his career, Kevin has held diverse roles that have shaped his expertise. He spent 10 years as a Finance and Insurance Manager, helping clients secure tailored solutions, and 3 years partnering with truck dealerships to finance equipment for trucking companies. Kevin also worked for 6 years as an independent commercial insurance producer, developing customized coverage plans, and 10 years in the Household Goods sector, managing sales and dispatch operations.

At TruckTractorTrailer.com, Kevin leverages his extensive background and approachable style to deliver value driven solutions for clients. His ability to navigate the complexities of the trucking industry ensures exceptional service and support, making him a key asset to the team.

Cairo Richards is an accomplished Sales Consultant at trucktractortrailer.com, recognized for his ability to manage and drive multi-million-dollar equipment transactions with ease. With a BA in Economics from Montclair State University, Cairo has expertly combined his academic background with real-world experience, demonstrating a deep understanding of market trends, digital marketing strategies, and customer needs. Starting with TTT in May 2023 as Executive Producer of STTTREAM, Cairo quickly made an impact, proving his versatility and commitment to TTT Stakeholders and the TTT Community.

While relatively new to the trucking industry, Cairo has quickly established himself as a trusted advisor to both owner-operators and large fleet clients. His focus on building long-lasting relationships, solving complex challenges, and providing tailored solutions in ecommerce and online transactions has earned him the respect of his peers and clients alike. His proficiency in social media marketing, community engagement, and liquidating assets positions him as a key player in the growing digital marketplace, particularly in buying and selling equipment online.

Daniel Martinez is a dynamic professional at trucktractortrailer.com, bringing a wealth of experience from the events, hospitality, and SaaS industries. With a degree in Business and International Relations from Pontificia Universidad Católica del Ecuador, Daniel combines a strong academic foundation with practical expertise to deliver exceptional results.

Since joining TTT, Daniel has excelled at building relationships within the trucking community, using his expertise to understand market trends and deliver innovative solutions for buying and selling equipment online. His commitment to client success has made him a trusted partner for owner-operators and fleet managers.

Martha Romero is a dynamic sales and training expert with extensive experience in B2B and B2C sales, travel operations, and content creation. With a proven track record of managing custom travel packages across South America, she brings exceptional skill in optimizing logistics, ensuring quality control, and delivering outstanding client experiences.
In addition to her prowess in sales and operations, Martha excels at creating impactful training materials, producing engaging video modules, and designing content tailored for both internal teams and external audiences. Her ability to leverage technology and social media strategically drives engagement, amplifies results, and elevates brand visibility.
Martha's career is rooted in her unwavering passion for problem-solving, customer success, and innovative learning strategies. She thrives in fast-paced environments, applying her adaptability and strategic mindset to fuel business growth and operational excellence.
Beyond her professional achievements, Martha is deeply committed to animal rescue, embodying compassion and care in her efforts to make a difference. Her dedication to helping others—whether clients, colleagues, or rescued animals—reflects her core values of empathy, commitment, and excellence.

As Co-Founder and Board Treasurer of TruckTractorTrailer.com, Derek brings a broad perspective as a career strategy consultant leveraging entrepreneurial accomplishments. He has deep experience in strategic growth, M&A advisory, business process optimization. He is founder of Medical Cost Advocate. Derek's prior work includes COO BEST MFG Group; iCFO of Long Road Asset MGT and Main Street Resources, Senior manager in Arthur Andersen's Strategy services Practice. He received his B.S. from Lehigh, M.B.A. with honors from Columbia Business School.

As General Counsel and Board Secretary of TTT, Marc brings extensive experience in risk management, operations, finance and strategy to the table.  Marc is the founder and CEO of Snyderman Law Group and the Co-Founder and COO of Apolline Group, LLC.  He is a lawyer, disruptive entrepreneur, educator and speaker.  Marc is an investor and advisor to technology companies ranging from metals processing to blockchain fintech applications. He received his Bachelor’s degree cum laude in Political Science and Policy and Management Studies from Dickinson College and his Juris Doctor degree from Rutgers University School of Law.  He has his Executive Business Certificate from Notre Dame University’s Mendoza School of Business and has been admitted to practice law in New York and New Jersey since 1997.

As CEO of Krapf Bus Companies, Blake Krapf oversees the daily operations and strategic direction of all divisions. He is responsible for all functions including Human Resources, Safety, Finance, Maintenance, and Operations, as well as procurement, financial planning, overseeing and participating in contract negotiations, and pursuing new business initiatives. He is also a member of the organization’s Board of Directors and President of Krapf School Bus.

Under Blake’s leadership, the Krapf organization has grown significantly through acquisitions and expansion and presently has school bus operations in Northeastern and Central Pennsylvania, Virginia, and Delaware, as well as the original operation in Chester County, PA. Blake is the immediate Past President of the Pennsylvania School Bus Association and the President-Elect of the National School Transportation Association. In 2010, he was the recipient of School Bus Fleet’s prestigious Contractor of the Year Award, which recognizes a contractor who has worked at the local, state, and national levels for the betterment of school transportation. Blake has a BA in Business and Economics from Skidmore College.

Jamie Wooldridge brings over 30 years of diverse leadership experience to the Board. In his most recent role as President of Berkeys, LLC, a Texas-based private equity-backed home service business, he tripled revenues in 5 years and delivered industry leading EBITDA performance, creating outstanding value for stakeholders. Prior to Berkeys, Jamie was with ARAMARK Corporation for 28 years, where he led the corporation in growth and profitability in multiple executive leadership positions in sales and full P&L management of safety, operations, finance, and human resources.

Jamie received his BBA in Marketing and Management from Eastern Kentucky University, and continued his education at the University of Louisville and through various ARAMARK sponsored executive development programs at Penn State University and Villanova. He is an active volunteer in his community.

David A. Duke brings 30 years of transportation experience to his position as President & CEO of National Express Corporation. He has a history of developing and implementing key initiatives which include an enterprise-wide operating platform, contract portfolio rationalization and management, customer value proposition and talent management system. David currently provides strategic direction and operational management for hundreds of customer service centers across 34 states and four Canadian provinces. Prior to NEC, he was Sr. VP of Sales for FirstGroup America. He is Chair of the National Express Giving Foundation Board of Directors, recently held a seat on the National School Transportation Association’s (NSTA) Board of Directors, and has been recognized for his service and leadership by NSTA (Golden Merit Award, Contractor of the Year) and Special Olympics Illinois (Hero Award). David holds a bachelor’s and master’s degree in business administration from the University of Florida.