John founded TruckTractorTrailer.com to introduce a new approach in the online marketplace
for transportation assets, products and services. By challenging the underlying economics of
existing online and brick n' mortar auction businesses and unbundling the embedded costs that drive
up transaction price, TTT has created an entirely new business model that works better for both
sellers and buyers. As CEO, John drives the company's strategic direction, development and execution
of product and solutions including TTTExchange, TTTPower and TTTCommunity. With a 25-year track
record of building businesses, John is a preeminent expert in high growth strategies, turn-around
and start-up situations, especially adept at executing and monetizing innovative solutions to
maximize enterprise value. As a private equity investor with deep board management experience,
John has driven mission critical assignments with private and publicly held companies ranging from
pre-revenue to $20B.
Prior to TTT, John was CEO of MissionOne, a boutique C-Suite and Board advisory practice he founded
in 2013 and remains active in a mentorship capacity. From 2010 to 2013, John was Chief Commercial
Officer of First Student (First Group America). Prior to First Group, he served in various executive
roles at ARAMARK, Republic Services and Noble Biomaterials. After serving in the USMC, John earned
a B.A. and an M.B.A. in Finance from the University of Phoenix and completed numerous executive
development programs including those facilitated by ARAMARK, Harvard Business School, Penn State
and Cornell University.
Heather Bouma
General Manager
Heather is the Manager for the TTTExchange, familiarizing buyers and sellers with the full
potential of the platform. She oversees user experience to provide best in class customer service and
satisfaction. Heather is an accomplished, results driven leader with a passion for people and service
and brings 15+ years of experience from leadership roles in facilities maintenance, luxury retail and
the call and service center environments. She studied Business, Sports Management and Psychology at
Cornerstone University.
Allan Anastacio
Head of Sales & Sales Operations
Allan leads the Sales and Sales Operation team to provide digital transformation and adoption of the TTT
enterprise solution on the supply side, while providing a frictionless and seamless experience on the
buy side. He brings 15+ years in providing cross-functional leadership driving digital transformation.
Allan has built and scaled sales teams for both corporate and start-up environments and has led
successful sales organizations and expansion & acquisition for hyper growth US + European tech companies.
He is an expert in Digital, AdTech, MarTech, SaaS, Emerging Technologies, Digital Transformation. Allan
received a BS Biology + BS Public Health, Stony Brook University.
Chris Doyle
CHIEF MARKETING OFFICER
As Chief Marketing Officer, Chris works to recruit and retain satisfied customers through marketing and user experience and work closely with sales and operations to meet their goals. He also heads up TTT Power, a partnership between TruckTractorTrailer.com and his agency Y Associates. Chris founded Y Associates after more than 20 years in the media business, the latter part in corporate roles focused on digital endeavors.
Ashley Dueringer
Chief Business Officer
As Chief Business Officer & Head of TTT Power, Ashley leads TruckTractorTrailer.com's strategic growth initiatives, operational excellence and revenue expansion across the company's digital marketplace and power solutions vertical.
With over a decade of executive experience in the transportation and logistics industry, Ashley is recognized for her ability to bridge strategy and execution, optimizing performance, streamlining operations, cross-functional alignment, and positioning organizations for scalable growth.
She combines strategic vision with hands-on leadership that reflects a deep commitment to innovation, efficiency, and empowering teams to perform at their highest potential- strengthening TTT's mission to modernize and simplify the way the transportation industry does business.
Daniela Prado
Operations and Community Manager
Daniela Prado brings over 10 years of experience in customer service, business administration, and social media management. She holds a degree in Business Administration and Strategic Marketing, giving her a strong foundation in understanding market needs and building meaningful customer connections. Her career spans multiple industries, including oil and gas, telecommunications, food, and banking, where she has successfully enhanced administrative operations and client communication strategies. Daniela’s diverse background has equipped her with the ability to adapt to different environments and deliver impactful solutions.
At TruckTractorTrailer.com, Daniela serves as a Community Manager and a key member of the TTT Contact Center. Her expertise in customer engagement and strategic marketing helps her foster relationships within the trucking community while ensuring excellent support. With a proven track record of driving results and building trust, Daniela plays an essential role in strengthening the company’s commitment to exceptional service.
Alexander G. Burr
Creative Digital Marketing Expert
Alexander G. Burr is a Creative Digital Marketing Expert at TruckTractorTrailer.com, where he transforms the trucking industry’s story through compelling design, strategic storytelling, and innovative content. With a B.A. in Fine Arts – Film and TV, Alexander blends visual artistry with marketing acumen to turn complex ideas into narratives that captivate and convert.
Drawing from his background in film, he brings a sharp eye for pacing, emotion, and composition—crafting high-impact visuals and campaigns that resonate with audiences and drive measurable results. His passion lies in bridging the gap between traditional industries and modern digital storytelling, believing that every brand has a story worth telling—and that smart design can make it unforgettable.
At TruckTractorTrailer.com, Alexander leads creative initiatives that spotlight innovation across the trucking ecosystem, connecting businesses, drivers, and customers through authentic content and immersive brand experiences. His mission: to push the boundaries of visual marketing and build stories that spark connection, trust, and forward momentum.
Byron Racines
Sales Development Representative
Byron Racines is a seasoned operations and customer service professional with over 17 years of experience spanning the U.S. and Ecuador. Known for his efficiency, empathy, and commitment to client satisfaction, Byron brings a thoughtful and disciplined approach to every aspect of administrative and organizational management.
He holds a Bachelor’s Degree in Management & Leadership with a specialization in Community Management, supported by studies in social work and bilingual communication. This diverse academic foundation has sharpened his analytical, organizational, and interpersonal skills—enabling him to navigate complex administrative processes with precision and professionalism.
Throughout his career, Byron has excelled in roles involving coordination, customer relations, scheduling, reporting, and operational support. His work reflects a deep dedication to process improvement, clear communication, and delivering consistent, high-quality service across varied business environments.
Recognized for his attention to detail, calm demeanor under pressure, and adaptability, Byron maintains a customer-first mindset and a results-driven focus in all his responsibilities.
Beyond the workplace, Byron is passionate about continuous learning, personal development, and cultural exchange. His international experience has shaped a global perspective and a strong sense of discipline that continue to guide his professional journey.
Cairo Richards
Sales Executive
Cairo Richards is an accomplished Sales Consultant at trucktractortrailer.com, recognized for his ability to manage and drive multi-million-dollar equipment transactions with ease. With a BA in Economics from Montclair State University, Cairo has expertly combined his academic background with real-world experience, demonstrating a deep understanding of market trends, digital marketing strategies, and customer needs. Starting with TTT in May 2023 as Executive Producer of STTTREAM, Cairo quickly made an impact, proving his versatility and commitment to TTT Stakeholders and the TTT Community.
While relatively new to the trucking industry, Cairo has quickly established himself as a trusted advisor to both owner-operators and large fleet clients. His focus on building long-lasting relationships, solving complex challenges, and providing tailored solutions in ecommerce and online transactions has earned him the respect of his peers and clients alike. His proficiency in social media marketing, community engagement, and liquidating assets positions him as a key player in the growing digital marketplace, particularly in buying and selling equipment online.
Jay Young
Investor/Advisor
Jay brings 40 years of automotive and dealership experience to his investor/advisor role with TruckTractorTrailer.com and GreenIslandEV.com. Jay was a Quality Control Inspector for Ford Motor Company, Green Island, NY has developed and managed fixed operations for the Chevrolet Corporation and is currently the General Sales Manager for global leader BG Products aftermarket solutions.
He is skilled in OEM dealer operations, sales, sales processes, automotive and automotive aftermarket and customer service excellence.
Jay is an acclaimed expert in the New York corridor on gas, diesel and new engine technology direct injection and has conducted classes to municipal fleets, colleges and universities, police departments, FBI and dealerships.
Jay is a native New Yorker, attended Hudson Valley Community College and served in the United States Army and reserves.
Greg Frary
Investor/Advisor
As interim Chief Experience Officer, Greg brings a deep understanding of different industry
segments, how they operate, what they need to succeed, and how TTT can best be leveraged to create
more value for stakeholders. Greg is a leading trucking industry executive with over 30 years of
experience creating and executing strategic programs and processes to benefit the industry.
A longstanding senior ranking member of the American Trucking Association, Greg’s extensive
knowledge working with fleets has enabled him to create channel disruption on several fronts by
offering non-traditional services, products and solutions to a very traditional and rigid market,
changing the way the channel is viewed by both customers and competitors. Greg earned his bachelors
from Malone University and holds an MBA, with honors, from Ashland University.
Board of Directors
Derek Fitteron
CO-FOUNDER, BOARD MEMBER
As Co-Founder and Board Treasurer of TruckTractorTrailer.com, Derek brings a broad perspective as a
career strategy consultant leveraging entrepreneurial accomplishments. He has deep experience in
strategic growth, M&A advisory, business process optimization. He is founder of Medical Cost Advocate.
Derek's prior work includes COO BEST MFG Group; iCFO of Long Road Asset MGT and Main Street Resources,
Senior manager in Arthur Andersen's Strategy services Practice. He received his B.S. from Lehigh, M.B.A.
with honors from Columbia Business School.
Marc Snyderman
BOARD MEMBER
As General Counsel and Board Secretary of TTT, Marc brings extensive experience in risk management,
operations, finance and strategy to the table. Marc is the founder and CEO of Snyderman Law Group and
the Co-Founder and COO of Apolline Group, LLC. He is a lawyer, disruptive entrepreneur, educator and
speaker. Marc is an investor and advisor to technology companies ranging from metals processing to
blockchain fintech applications. He received his Bachelor’s degree cum laude in Political Science and
Policy and Management Studies from Dickinson College and his Juris Doctor degree from Rutgers University
School of Law. He has his Executive Business Certificate from Notre Dame University’s Mendoza School of
Business and has been admitted to practice law in New York and New Jersey since 1997.
Jamie Wooldridge
Board Member
Jamie Wooldridge brings over 30 years of diverse leadership experience to the Board. In his most recent
role as President of Berkeys, LLC, a Texas-based private equity-backed home service business, he tripled
revenues in 5 years and delivered industry leading EBITDA performance, creating outstanding value for
stakeholders. Prior to Berkeys, Jamie was with ARAMARK Corporation for 28 years, where he led the
corporation in growth and profitability in multiple executive leadership positions in sales and full P&L
management of safety, operations, finance, and human resources.
Jamie received his BBA in Marketing and Management from Eastern Kentucky University, and continued his
education at the University of Louisville and through various ARAMARK sponsored executive development
programs at Penn State University and Villanova. He is an active volunteer in his community.
David Duke
Board Member
David A. Duke brings 30 years of transportation experience to his position as President & CEO of
National Express Corporation. He has a history of developing and implementing key initiatives which
include an enterprise-wide operating platform, contract portfolio rationalization and management,
customer value proposition and talent management system. David currently provides strategic direction
and operational management for hundreds of customer service centers across 34 states and four Canadian
provinces. Prior to NEC, he was Sr. VP of Sales for FirstGroup America. He is Chair of the National
Express Giving Foundation Board of Directors, recently held a seat on the National School Transportation
Association’s (NSTA) Board of Directors, and has been recognized for his service and leadership by NSTA
(Golden Merit Award, Contractor of the Year) and Special Olympics Illinois (Hero Award). David holds a
bachelor’s and master’s degree in business administration from the University of Florida.